PORTFOLIO
EXPERIENCE
Professional Summary
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Lead and Mentor the Creative team.
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Senior UX/Product Designer with 10+ years of experience designing complex B2B SaaS platforms, including Fintech and cybersecurity systems.
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Expert in building full-scale design systems, executing User Research and A/B testing, and delivering data-driven UX across responsive web and mobile applications.
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Proven leader in cross-functional collaboration and high-impact design delivery.
2020-2023
Akamai Technologies
(formerly Guardicore that was acquired by Akamai in September 2021)
Sr. UX Designer
Collaborate with the product, R&D, data analyst and marketing teams to build a complete pixel perfect design system.
Create sketches, flow diagrams, wireframes, mockups and prototypes of features serving different user segments and present solutions.
Lead & Mentor the UX/UI Team
2017-2019
AT&T
Sr. UX Designer
As a Senior User Experience Designer I lead the UX team through the design process from research to ideation and UX/UI visualisation via prototyping to create a detail and pixel perfect complete Style Guide & Design Kit Including: Style guide, Grid Systems ,all Components and Assets that correspond in the system & component library,
Work alongside with product management and engineers to ship pixel-perfect designs.
2014 to Present
Amitay W Studio
Owner
A Studio specialising in working closely with startup companies.
Partner with product, engineering, data science, and marketing teams to establish a comprehensive and visually immaculate design system. Develop sketches, flowcharts, wireframes, mockups, and prototypes for functionalities tailored to distinct user groups, and present the proposed solutions.
2011 to 2014
Be.Creative Lab
Innovative Toys Technologies
Founder & VP Creative
Developer of the unique concept of the next generation building blocks playing experience (and the registration of number of patents in product development).
Co-developer of the Be. Creative Software used to create and configure models with the unique Be. Modulator & Beyond your dreams Mobile application that extends the virtual game experience.
2009 to 2010
BZ.
Brand Play Experience
VP Creative
Developer of the unique concept of the next generation building blocks playing experience (and the registration of number of patents in product development).
Co-developer of the Be. Creative Software used to create and configure models with the unique Be. Modulator & Beyond your dreams Mobile application that extends the virtual game experience.
2005 to 2009
Unisfair
Virtual Event Solutions
2005 to 2009
YCD Multimedia
Head of the Creative
Head of the Creative Department at Unisfair, which is a world leader of
business’s events and virtual worlds and is supported by leading funds:
NVP and SEQUOIA CAP.
Creative Director
Head the company’s domain of software and user interfaces design. Design and creation of digital media solutions systems.